Split Testing

Optimize your campaigns for maximum response

Pinpoint exactly what works with your audience.

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With split testing you’ll be able to improve and refine your email marketing. Our detailed engagement reports make it clear which version works best so you can find the ideal combination of call-to-action placement, colors, layout, product photos, or any other variable you’d like to test.

Customize your distribution

You’ll have complete control over how many contacts receive each version of your test. For optimum response, you can send the winning version to the majority of your contacts.

Flexible split tests

You’ll be able to test different subjects lines, body content, and sender information. The winning version can be automatically chosen based on click rate or open rate after a period of time you specify.

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